Alert modification based on social media activity

ABSTRACT

An alert system and method may include receiving a notification message, identifying a content of the notification message, in response to receiving the notification message, analyzing a social media activity of the user to determine that the content of the notification message is relevant to the social media activity of the user, and alerting, by the processor, the user of the notification message in accordance with a modified alert preference.

TECHNICAL FIELD

The present invention relates to systems and methods for alertmodification, and more specifically the embodiments of an alert systemfor alerting a user based on a relevancy to a social media activity ofthe user and a content of a notification.

BACKGROUND

Notification sources, such as bluetooth low energy (BLE) beacons providean enhanced experience for customers of venues, such as stadiums,airports, retail stores, shopping malls, and hospitals. The beacons canbe used for a wide range of uses, from sales promotions to buildingsecurity. Likewise, notifications for software applications are alsoreceived.

SUMMARY

An embodiment of the present invention relates to a method, andassociated computer system and computer program product, for modifyingan alert based on a relevancy to a social media activity of the user anda content of a notification. A processor of a computing system receivesa notification message. A content of the notification message isidentified in response to receiving the notification message. A socialmedia activity of the user is analyzed to determine that the content ofthe notification message is relevant to the social media activity of theuser. The user is alerted to the notification message in accordance witha modified alert preference.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 depicts a block diagram of an alert system, in accordance withembodiments of the present invention.

FIG. 2 depicts a first notification message received by a user device,in accordance with embodiments of the present invention.

FIG. 3 depicts a social media page of a user, containing shared content,in accordance with embodiments of the present invention.

FIG. 4 depicts a second notification message received by a user device,in accordance with embodiments of the present invention.

FIG. 5 depicts a third notification message received by a user device,in accordance with embodiments of the present invention.

FIG. 6 depicts a social media page of a social media contact of theuser, containing shared content, in accordance with embodiments of thepresent invention.

FIG. 7 depicts a fourth notification message received by a user device,in accordance with embodiments of the present invention.

FIG. 8 depicts a fifth type of notification message along with apictorial representation of a corresponding alert preference, inaccordance with embodiments of the present invention.

FIG. 9 depicts the first notification message of FIG. 2, along with apictorial representation of a corresponding alert preference, inaccordance with embodiments of the present invention.

FIG. 10 depicts the notification of FIG. 9, along with an explanation asto why the alert was modified, in accordance with embodiments of thepresent invention.

FIG. 11 depicts a flow chart of a method for alert modification based ona social media activity of a user, in accordance with embodiments of thepresent invention.

FIG. 12 depicts a detailed flow chart of a method for alert modificationbased on a social media activity of a user, in accordance withembodiments of the present invention.

FIG. 13 depicts a block diagram of a computer system for the alertmodification system of FIGS. 1-10, capable of implementing methods foralert modification based on a social media activity of a user of FIGS.11-12, in accordance with embodiments of the present invention.

FIG. 14 depicts a cloud computing environment, in accordance withembodiments of the present invention.

FIG. 15 depicts abstraction model layers, in accordance with embodimentsof the present invention.

DETAILED DESCRIPTION

One or more notification sources, such as beacon devices, such as a BLEbeacon may be arranged throughout an environment or venue, such as aretail store, airport, shopping mall, stadium, concert, festival,hospital, and the like. When a user mobile device comes within a certainproximity of the beacon device, the user's mobile device may receive andprocess a signal from the beacon, which can result in receiving anotification message for the user to view on the user's mobile device.Notification messages, such as push notifications can have a dramaticeffect on an application's ability to engage users. As user's interestschange over time, social media content can be used to help monitor theevolution of user's interest. Further, by knowing that a user isinterested in, the alert preferences for alerting the user to thenotification message can be modified accordingly.

Thus, there is a need for an alert system for alerting a user based on arelevancy to a social media activity of the user and a content of anotification. The alert system described herein may analyze pushnotifications and provide the user with a proper alert according to arelevancy to the user's shared social content.

Referring to the drawings, FIG. 1 depicts a block diagram of alertsystem 100, in accordance with embodiments of the present invention.Embodiments of the alert system 100 may be a system for determining analert preference of the user based on relevancy or relationship betweena social media activity of the user and a content of a push notificationor other notification message. Embodiments of the alert system 100 maybe useful for users who prefer to only receive certain push notificationthat pertain to topics that the user is interested in. For example,users can become annoyed if the user is receiving a notification messagethat the user is not interested in receiving. Further, the effectivenessof the notifications using alert system 100 is increased because theuser is more likely to take advantage of the notification. Notificationmessages may be signals, communications, transmissions, messages, pushnotifications, data, notifications, and the like, that contain text,received by a user mobile device from one or more beacon devices ornotification sources arranged in an environment of venue. Embodiments ofthe environment may be a venue, a location, a city, a neighborhood, adistrict, a shopping center, a warehouse, a building, a school, acampus, a hospital, a base camp, a shopping mall, a retail store, amarket, an airport, a train station, a stadium, and the like.

Embodiments of the alert system 100 may be an alert modification system,a notification content and social media content analysis system, analert customization system, a notification system, and the like.Embodiments of the alert system 100 may include a computing system 120.Embodiments of the computing system 120 may be a computer system, acomputer, a cellular phone, a user mobile device, a user computingdevice, a tablet computer, a smart watch, a wearable computing device,such as smart eyeglasses, a dedicated mobile device, a laptop computer,other internet accessible/connectable device or hardware, and the like.Embodiments of the computing system 120 may include hardwarefunctionality such as a speaker for emitting a sound, a vibration motorfor creating vibrations, a display for displaying the notificationmessage, with the ability to flash the display or portions of thecontent being displayed, a light emitting element for emitting a light,a receiver for receiving communications, a transmitter for transmittingsignals, and other similar features and hardware of a smartphone,smartwatch, cell phone, tablet computer, and the like.

Furthermore, embodiments of alert system 100 may include one or morenotification sources 110 a, 110 b . . . 110 n, which are devices (forexample, beacon devices) that are communicatively coupled to a computingsystem 120 of the alert system 100 over a computer network 107. Forinstance, information/data may be transmitted to and/or received fromone or more notification sources 110 a, 110 b . . . 110 n over a network107. A computer network 107 may be the cloud. Further embodiments ofcomputer network 107 may refer to a group of two or more computersystems linked together. Computer network 107 may be any type ofcomputer network known by individuals skilled in the art. Examples ofcomputer network 107 may include a LAN, WAN, campus area networks (CAN),home area networks (HAN), metropolitan area networks (MAN), anenterprise network, cloud computing network (either physical or virtual)e.g. the Internet, a cellular communication network such as GSM or CDMAnetwork or a mobile communications data network. The architecture of thecomputer network 107 may be a peer-to-peer network in some embodiments,wherein in other embodiments, the computer network 107 may be organizedas a client/server architecture.

In some embodiments, the computer network 107 may further comprise, inaddition to the computing system 120, a connection to one or morenetwork-accessible knowledge bases 114, which are network repositoriescontaining information of the user, product information, promotionalinformation, social media platform account information, locationinformation, user activity, user preferences, network repositories orother systems connected to the computer network 107 that may beconsidered nodes of the computer network 107. In some embodiments, wherethe computing system 120 or network repositories allocate resources tobe used by the other nodes of the computer network 107, the computingsystem 120 and network-accessible knowledge bases 114 may be referred toas servers.

The network-accessible knowledge bases 114 may be a data collection areaon the computer network 107 which may back up and save all the datatransmitted back and forth between the nodes of the computer network107. For example, the network repository may be a data center saving andcataloging user activity data, user data, location data, user preferencedata, and the like, to generate both historical and predictive reportsregarding a particular user or a user's message preference, and thelike. In some embodiments, a data collection center housing thenetwork-accessible knowledge bases 114 may include an analytic modulecapable of analyzing each piece of data being stored by thenetwork-accessible knowledge bases 114. Further, the computing system120 may be integrated with or as a part of the data collection centerhousing the network-accessible knowledge bases 114. In some alternativeembodiments, the network-accessible knowledge bases 114 may be a localrepository that is connected to the computing system 120.

Embodiments of the one or more notification sources 110 a, 110 b . . .110 n may be a beacon, a beacon device, RF device, hardware transmitter,a BLE device, a transmitter, an emitting device, and the like, which maybroadcast a universally unique identifier for receiving by a user mobiledevice. The one or more notification sources 110 a, 110 b . . . 110 nmay be used for mobile marketing in an environment, broadcastingpromotional push notifications to the user mobile devices when the usermobile device is at a particular location or point-of-interest. The oneor more notification sources 110 a, 110 b . . . 110 n may beinterconnected over a network, or may be independent and separate fromthe other beacons or notification sources in a same venue orenvironment. In other embodiments, the notification source 110 a, 110 b. . . 110 c may be one or more server servicing an applicationdownloaded on the user device.

Referring still to FIG. 1, embodiments of the alert system 100 mayinclude a social media platform 111. Embodiments of the social mediaplatform 111 may be communicatively coupled to the computing system 120over computer network 107. Embodiments of the social media platform 111of the alert modification system 100 depicted in FIG. 1 may be one ormore social media platforms. Moreover, embodiments of social mediaplatform 111 may be one or more websites, applications, databases,storage devices, repositories, servers, computers, engines, and thelike, that may service, run, store or otherwise contain informationand/or data regarding a social media network of the user and the user'ssocial contacts. The social media platform or platforms 111 may beaccessed or may share a communication link over network 107, and may bemanaged and/or controlled by a third party, such as a social mediacompany. In an exemplary embodiment, the social media platform 111 maybe a social media network, social media website, social media engine,and the like, which may store or otherwise contain content supplied by asocial contact of the user, as well as content shared by a user on thesocial media platform 111.

Furthermore, embodiments of the computing system 120 may be equippedwith a memory device 142 which may store various data/information/code,and a processor 141 for implementing the tasks associated with the alertmodification system 100. In some embodiments, an alert modificationapplication 130 may be loaded in the memory device 142 of the computingsystem 120. The computing system 120 may further include an operatingsystem, which can be a computer program for controlling an operation ofthe computing system 120, wherein applications loaded onto the computingsystem 120 may run on top of the operating system to provide variousfunctions. Furthermore, embodiments of computing system 120 may includethe alert modification application 130. Embodiments of the alertmodification application 130 may be an interface, an application, aprogram, a module, or a combination of modules. In an exemplaryembodiment, the alert modification application 130 may be a softwareapplication running on one or more back end servers, servicing a usermobile device, or may be a software application running on the usermobile device.

The alert modification application 130 of the computing system 120 mayinclude a receiving module 131, a content identification module 132, ananalytics module 133, and an alerting module 134. A “module” may referto a hardware-based module, software-based module or a module may be acombination of hardware and software. Embodiments of hardware-basedmodules may include self-contained components such as chipsets,specialized circuitry and one or more memory devices, while asoftware-based module may be part of a program code or linked to theprogram code containing specific programmed instructions, which may beloaded in the memory device of the computing system 120. A module(whether hardware, software, or a combination thereof) may be designedto implement or execute one or more particular functions or routines.

Embodiments of the receiving module 131 may include one or morecomponents of hardware and/or software program code for receiving anotification message from a notification source, such as notificationsources 110 a, 110 b, in an environment with one or more notificationsources 110 a, 110 b . . . 110 n arranged throughout the environment.For instance, embodiments of the receiving module 131 may receive atransmission from a beacon arranged in an environment when a userreaches a particular physical location within the venue or at a giventime from the closest notification source when the notification sources110 a, 110 b . . . 110 n are broadcasting/transmitting a similar signal.In an exemplary embodiment, the receiving module 131 may receive and/orprocess the signal received by the receiver hardware of the user mobiledevice, for further analysis by the alert modification application 130.Furthermore, a notification message can be triggered by events, such aslocation-based events, context-based events, time-based events, and/orrandom events.

Referring again to FIG. 1, embodiments of the computing system 120 mayfurther include a content identification module 132. Embodiments of thecontent identification module 132 may include one or more components ofhardware and/or software program for identifying a content of thenotification message, in response to receiving the notification message.For instance, embodiments of the content identification module 132 may,in response to receiving the notification message from a beacon or othernotification transmitting device, analyze the notification message todetermine a content of the notification message. The content of thenotification message may be analyzed by a text analysis system that mayparse, identify, scan, detect, analyze etc. words using, for example, anatural language processing technique, natural language classification,pre-trained language model, etc. to analyze the content payload of thenotification message. The content of the notification message may beitems, goods, pictures, locations, services, offers, promotions, sales,invitations, and the like. Embodiments of the content identificationmodule 132 may thus process the notification message so that thecomputing system 120 understands the content, such as a meaning of thecontent.

Embodiments of the computing system 120 may include an analytics module133. Embodiments of the analytics module 133 may include one or morecomponents of hardware and/or software program for analyzing a socialmedia activity of the user to determine that the content of thenotification message is relevant to the social media activity of theuser on one or more social media platforms 111. For instance, inresponse to receiving a notification message and determining the contentpayload of the notification message, the analytics module 133 mayanalyze, parse, scan, review, etc. a user's shared content and theuser's activity on a user's social media account(s), as well as a sharedcontent and an activity of the user on social contacts of the user,shared or otherwise available on one or more social media platforms 111.The analyzing may be performed to determine that a content shared by theuser across the social media platform 111 is relevant or otherwisecorrelates to the content of the notification message. In an exemplaryembodiment, the analytics module 133 may analyze a user's social medianetwork activity via content shared by the user on the user's socialmedia page as well as on social contacts' social media page. Theanalytics module 133 may ascertain a context of the shared content, andthen determine whether the context of the shared content correlates oris relevant to the content of the notification message received by theuser device of the user. The shared content shared, uploaded, orotherwise posted on the social media platform 111 may be photographs,videos, comments made on other contacts' pages, text-based posts made tothe social contact's own social media page, and the like. The sharedcontent may be analyzed, parsed, scanned, searched, inspected, etc. fora context that correlates or otherwise relates to or is associated withthe content of the received notification message. In an exemplaryembodiment, the analytics module 133 may utilize a natural languagetechnique to determine keywords associated with the content available onthe social media platform 111, and then examine the determined keywordswith keywords that may be relatable with content encompassed by thenotification message. In another exemplary embodiment, the analyticsmodule 133 may utilize an image or visual recognition engine to inspect,parse, scan, analyze, etc. a photograph, image, video, or other contentto determine one or more descriptions or insights that describe or areassociated with the photograph, image, video, or other content, and thenexamine the descriptions/insights with keywords that may be relatablewith the content encompassed by the notification message. In yet anotherembodiment, the analytics module 133 may use a combination of naturallanguage techniques, cognitive applications/engines, and visualrecognition engines to determine a context, content, and relevancy ofthe shared content available on the one or more social media platformsfor comparison with the content of the notification message.

Moreover, embodiments of the analytics module 133 may compare thedetermined context and content from the shared content with the contentof the notification message received by the receiving module 131. Forinstance, keywords, texts, insights, or other acquired computer readableinformation associated with the analyzed shared social media content anduser social media activity may be compared with keywords, texts,insights, or other computer readable information associated with thecontent of the notification message. Based on the comparison, theanalytics module 133 may determine that the content of a particularsocial media content supplied by the user on the user's social medianetwork may be relevant or otherwise correlate to the content of thereceived notification message.

Turning now to FIGS. 2-3 for an example of analyzing a social mediaactivity of the user (e.g. posts, shared content, frequency of logins,etc.) on one or more social media platforms 111 to determine that thecontent of the notification message is relevant to the social mediaactivity of the user on one or more social media platforms 111. FIG. 2depicts a first notification message 150 received by a user device 152,in accordance with embodiments of the present invention. Here, thecontent of the notification message 150 relates to an offer for outdoorapparel being sold at a nearby store. FIG. 3 depicts a social media page200 of a user, containing shared content 220, 221, 230, in accordancewith embodiments of the present invention. The social media page 200 mayinclude a name or identity 201 of the user and contact information 202.The analytics module 133 may analyze the social media page 200 todetermine whether the user's social media page 200 contains any contentor activity that may be relevant to outdoor apparel. Here, the sharedcontent on the user's social media page 200 includes two photo albums220, 221 with multiple photographs. The first photo album 220 has acover photo of a mountain. The analytics module 133 of the computingsystem 120 may determine (e.g. based on WATSON visual recognition andinsights) that the cover photo is of a mountain, and the photographs ofthe album are mostly of mountains. The analytics module 133 may thencorrelate the mountains contained in the photographs (i.e. a context ofthe shared content) with outdoor apparel (i.e. subject or content of thenotification message). Similarly, the second photo album 221 has a coverphoto of a person walking on a trail in the outdoors. The analyticsmodule 133 of the computing system 120 may determine (e.g. based onWATSON visual recognition and insights) that the cover photo is of aperson walking outside, and the photographs of the album are mostly ofthe social contact walking outside. The analytics module 133 may thencorrelate the user or person walking outside in many of the photographs(i.e. a context of the shared content) with hiking and outdoors (i.e.content of the notification message). Furthermore, embodiments of theanalytics module 133 may analyze comments 230 posted by user on theuser's social media page 200. In the comments, the user has posted textrelating to “hiking boots,” “Grand Canyon,” “parka,” “Brand Y,” and“hiking,” These keywords may be associated with a context of outdooractivities, which can correlate to or is relevant to the purchasingoutdoor apparel at a discount, which is the content of the notificationmessage 150.

FIG. 4 depicts a third notification message 150 received by a userdevice 152, in accordance with embodiments of the present invention.Here, the content of the notification message 150 relates to a homeremodeling class to learn how to install floor tiles. The analyticsmodule 133 may analyze the social media page 200 to determine whetherthe user's social media page 200 contains any content or activity thatmay be relevant to home remodeling. Here, the shared content on theuser's social media page 200 includes comments 230 posted by user on theuser's social media page 200 that may be relevant to home remodeling. Inthe comments 230, the user has posted text relating to “working,”“home,” “enjoy,” and “kitchen sink.” These keywords may be associatedwith a context of home remodeling, which can correlate to or is relevantto signing up for a free class to learn about additional home remodelingprojects, which is the content of the notification message 150.

Furthermore, embodiments of the analytics module 133 may also perform asentiment analysis to the content on the user's social media page 200 todetermine a sentiment and/or intention. Sentiment analysis may beperformed by the analytics module 133 to help the computing system 120understand and/or learn a sentiment of the shared content and/or theuser. A sentiment may refer to whether the shared content, a feeling ofthe user, an attitude of the user, a context of the shared content,and/or mental state of the user is positive, negative, or neutral. Thesentiment may be derived from natural language processing and sentimentanalysis techniques, and may be evaluated or scored on a range orsentiment scale. An intention may refer to an act that a user may take,such as a buying a product, going to a movie, taking a trip, and thelike. In the comments 230, the user has used the word “enjoy” whenreferring to or describing “working,” “home,” and “kitchen sink.” Theanalytics module 133 may conclude that the user has a positive feelingabout working on home projects, and thus may be receptive to anotification message 150 that is relevant to home projects andremodeling. Similarly, in the comments 230, the user has used the word“need” when referring to or describing “new,” and “hiking boots.” Theanalytics module 133 may conclude that the user intends to purchase newhiking boots, and thus may be very receptive to a notification message150 that is relevant to a discount on outdoor apparel.

Turning now to FIGS. 5-6 for another example of analyzing a social mediaactivity of the user (e.g. posts, shared content, frequency of logins,etc.) on one or more social media platforms 111 to determine that thecontent of the notification message is relevant to the social mediaactivity of the user on one or more social media platforms 111. FIG. 5depicts a third notification message 150 received by a user device 152,in accordance with embodiments of the present invention. Here, thecontent of the notification message 150 relates to airline travel andvacation packages. FIG. 6 depicts a social media page 200 a of a socialmedia contact 201 a of the user, containing shared content 220, 221,230, in accordance with embodiments of the present invention. The socialmedia page 200 a may include a name or identity 201 a of the socialmedia contact of the user and contact information 202. The analyticsmodule 133 may analyze the social media page 200 a because the user hasbeen active on the social media page 201 a. The analytics module 133 maydetermine whether the user's activity on social media page 200 acontains any content or activity that may be relevant to traveling.Here, in the comments 230 on page 200 a, the user has posted textrelating to “take,” “trip,” and “Las Vegas.” These keywords may beassociated with a context of airline travel, which can correlate to oris relevant to the purchasing airline tickets, which is the content ofthe notification message 150.

FIG. 7 depicts a fourth notification message 150 received by a userdevice 152, in accordance with embodiments of the present invention.Here, the content of the notification message 150 relates to a eatingseafood at a restaurant. The analytics module 133 may analyze the socialmedia page 200 a because the user has been active on the page 200 a. Theanalytics module 132 may determine that the social media page 200 acontains content or activity from the user that may be relevant toseafood. Here, the content shared by the user on the user's social mediacontact's page 200 a includes comments 230 posted by user that may beconsidered relevant to eating seafood. In the comments 230, the user hasposted text relating to “crab legs,” and “seafood.” These keywords maybe associated with a context of eating seafood, which can correlate toor is relevant to having a seafood meal, which is the content of thenotification message 150 in FIG. 7.

Furthermore, embodiments of the analytics module 133 may also perform asentiment analysis to the content on social media page 200 a todetermine a sentiment and/or intention. Sentiment analysis may beperformed by the analytics module 133 to help the computing system 120understand and/or learn a sentiment of the shared content and/or theuser. In the comments 230, the user has used the word “never go wrong”and “good” when referring to or describing “seafood.” The analyticsmodule 133 may conclude that the user has a positive feeling abouteating seafood, and thus may be receptive to a notification message 150that is relevant to restaurants serving fresh seafood. Similarly, in thecomments 230, the user has used the word “love” and “take a trip” whenreferring to or describing “Las Vegas.” The analytics module 133 mayconclude that the user intends to take a trip to Las Vegas, and thus maybe very receptive to a notification message 150 that is relevant to adiscount on airfare, which is the content of the notification message150 in FIG. 5.

Moreover, embodiments of the analytics module 133 may analyze a recenthistory of shared social media content and activity of the user for aspecified data range measured from receiving the notification message.For instance, the analytics module 133 may analyze the social mediaactivity of the user for a period of time, measured backwards from thetime of the receiving the notification message, such as an hour, a day,a week, a couple of weeks, a month, a couple of months, a year, and thelike. By analyzing a recent social media activity of the user, thecomputing system 120 may follow or track changes in the user'sinterests, needs, etc. over time. Further, social media activity mayinclude recent text posts, recent check-ins, recent photo uploads,recent “liked” items, and recent re-shares.

Referring back to FIG. 1, embodiments of the computing system 120 mayalso include an alerting module 134. Embodiments of the alerting module134 may include one or more components of hardware and/or softwareprogram code for alerting the user of the notification message inaccordance with a modified alert preference. For instance, embodimentsof the alerting module 134 may notify or otherwise alert the user to thenotification using a specific, custom alert based on a determinedrelevance to social media activity of the user. By alerting the userwith a specific alert preference, the user may then know that thenotification is likely to be important or otherwise worth checking. Themodified alert preferences may include variations of sensory, audible,haptic, etc. feedback, to assist the user in deciding whether it isworth the user's time to check the notification and carefully examinethe notification, especially in situations where the user is inundatedwith notifications from various sources. In an exemplary embodiment, thealerting module 134 may display the notification on a screen of theuser's mobile device, along with a perceptible sensory action, includinga tone, a sound, a vibration, an emission of light, a sporadic emissionof light, etc. The alerting module 134 may instruct various hardwarefunctionalities to perform various tasks to implement the modified alertpreference associated with notification. For example, the alertingmodule 134 may instruct the mobile device hardware, such as a lightelement, a display, a vibration motor, a speaker, associated software,and the like.

Furthermore, the modified alert preference modified based on therelevancy to social media activity of the user may be distinguishablefrom a default alert preference that is used for notification messagesthat are determined to not be relevant to the social media activity. Inother words, the modified alert preference may be more prominent than adefault alert. Embodiments of the alerting module 134 may determine thata default alert preference should be modified based on the determinationthat the notification message is relevant to recent social mediaactivity/shared content of the user.

Embodiments of an alert or alert preference may include a shortvibration, a long vibration, a short vibration and a ringtone, a longvibration and a ringtone, a silent notification, a flashing notification(e.g. notification banner flashing), a silent notification and aflashing notification, a tone, a color (e.g. color of banner backgroundof notification message of a particular color), and a combinationthereof. Further, alert preferences may involve a change in volume (e.g.tone gradually increases, or starts at a higher volume level than asetting on the phone), a change in font size, a change in font style,such as bold, italics, and underlined font, a change in vibrationstrength and/or duration, a strobe effect using a light element on theuser mobile device, a change in vibration frequency, and the like.

In an exemplary embodiment, the default alert preference may be selectedby the user or may be automatically set by the computing system 120 tocorrespond to a situation where the content of the notification messageis not relevant to the social media activity of the user. For example,the user may interact with the user mobile device GUI of alertmodification application 130 to enter which alerts the user would preferto receive for a particular type of notification message received. FIG.8 depicts a fifth type of notification message 150 along with apictorial representation of a corresponding alert preference, inaccordance with embodiments of the present invention. Here, thenotification message 150 elicits no notification to the user (depictedas an alarm bell having a ling through the alarm bell). The analyticsmodule 133 has analyzed the social media activity of the user, asdepicted in FIGS. 3 and 6, and determined that the content of thenotification message 150 (i.e. baseball tickets) is not relevant to thesocial media activity of the user on one or more social media platforms111. The alerting module 134 may use a silent notification, or nonotification beyond appearing as a banner on a screen of the user'smobile device, because of a lack of relevancy to the social mediaactivity of the user.

FIG. 9 depicts the first notification message of FIG. 2, along with apictorial representation of a corresponding alert preference, inaccordance with embodiments of the present invention. Here, the contentof the notification message 150 has been determined to be relevant, sothe alerting module 134 modifies the default alert preference, such asthe alert depicted in FIG. 8 to a modified alert preference. In thisexample, the modified alert preference elicits an audible tone for tenseconds in combination with a short vibration, and a specific colorcoded banner (depicted as a single alarm bell and 10 s, along with asingle alarm bell having vibration effect, and “blue”). Embodiments ofthe alerting module 134 may modify the default or low impact alert inmany ways, so long as the user may perceive a difference between thealerts. Embodiments of modified alert or modified alert preference mayhave a varying time duration for making audible sound, and may be ashort vibration, a long vibration, a short vibration and a ringtone, along vibration and a ringtone, a silent notification, a flashingnotification, a silent notification and a flashing notification, a tone,a color, and a combination thereof. Further, the alerting module 134 maymodify the alert by changing the volume, increasing the volume, changinga font size, changing a font style, such as bold, italics, andunderlined font, changing an amplitude or frequency of the vibration,changing a force of the vibration, increasing a length of the vibration,repeat various modifications, and the like.

FIG. 10 depicts the notification of FIG. 9, along with an explanation asto why the alert was modified, in accordance with embodiments of thepresent invention. Along with the modification to the alert method (e.g.how the notification is presented to the user), embodiments of thealerting module 134 may attach additional metadata as to why the alertwas modified. For example, the notification message 150 of FIG. 10depicts a reason why the notification alert was modified and/or mademore prominent, that is, the content of the notification was relevant toa recent social media post regarding hiking boots and outdooractivities.

Various tasks and specific functions of the modules of the computingsystem 120 may be performed by additional modules, or may be combinedinto other module(s) to reduce the number of modules. Further,embodiments of the computer or computer system 120 may comprisespecialized, non-generic hardware and circuitry (i.e., specializeddiscrete non-generic analog, digital, and logic-based circuitry)(independently or in combination) particularized for executing onlymethods of the present invention. The specialized discrete non-genericanalog, digital, and logic-based circuitry may include proprietaryspecially designed components (e.g., a specialized integrated circuit,such as for example an Application Specific Integrated Circuit (ASIC),designed for only implementing methods of the present invention).Moreover, embodiments of the alert system 100 offers a method to filterpush notifications received from notification sources based on a socialmedia activity. The alert modification system 100 may be individualizedto each user/user device, which is being used to filter notificationsbased on a social media activity, by analyzing the content of the pushnotification and using device hardware to notify the user.

Furthermore, the alert modification system 100 improves computertechnology by saving computing power resources. Issuing an alert to theuser uses power and other computing resources of a mobile device.Additional power is also used if the user activates the device from arest state with the screen turned off to an active state to check thealert. The claimed solution is necessarily rooted in computer technologyin order to overcome a problem specifically arising in the realm ofcomputer technology. By reducing the number of alerts presented to theuser using a specific set of rules, there is a savings in the computingresources used. For example, in the embodiment shown in FIG. 8, thealert modification application 130 does not use computing power to soundan alarm, cause the mobile to vibrate, etc., which may normally occurwithout the alert modification application 130 because the alertmodification system 100 has determined that a particular user is notlikely to be interested. In other words, the alert modificationapplication 130 may determine that a notification message 150 receivedby the user should be presented to the user in accordance with an alertpreference that may consume less computing resources than if thenotification message 150 was presented to the user in a traditionalmanner (i.e. without analyzing the content payload of the notificationmessage 150 and the social media activity of the user across one or moresocial media platform 111). Thus, in some embodiments, there is animprovement to the computing device/systems overall, because the alertsystem 100 may be directed to an improvement to computer technology,including software that improves the capability of a computing device.

Referring now to FIG. 11, which depicts a flow chart of a method 300 foralert modification based on a social media activity of a user, inaccordance with embodiments of the present invention. One embodiment ofa method 300 or algorithm that may be implemented for alert modificationbased on a social media activity of a user with the alert modificationsystem 100 described in FIGS. 1-10 using one or more computer systems asdefined generically in FIG. 13 below, and more specifically by thespecific embodiments of FIG. 1.

Embodiments of the method 300 for alert modification based on a socialmedia activity of a user, in accordance with embodiments of the presentinvention, may begin at step 301 wherein a notification is received bythe user mobile device from one or more notification sources 110 a, 110b . . . 110 n. Step 302 identifies a content of the notificationmessage. Step 303 analyzes a social media activity of the user todetermine a relevancy of notification message, based on thecontent/activity of the user on one or more social media platforms 111.Step 304 modifies an alert preference when alerting the user to denote asignificance of the incoming notification message.

FIG. 12 depicts a detailed flow chart of a method 400 for alertmodification based on a social media activity of a user, in accordancewith embodiments of the present invention. Embodiments of the method 400for alert modification based on a social media activity of a user maybegin at step 401, wherein the notification message is received anotification source 110 a, 110 b . . . 110 n. Step 402 analyzes the bodyor content payload of the notification message to determine a content ofthe notification message. Step 403 checks a social media platform 111for user activity, for example a recent activity. Step 404 determineswhether the notification message is relevant to the social mediaactivity. If no, step 405 alerts user according to default settings,with no customized alert preference or prominent alert method. If yes,step 406 modifies the alert preference from the default alert preferenceto a modified alert preference. Step 407 alerts the user accordingly.

FIG. 13 depicts a block diagram of a computer system for the alertmodification system 100 of FIGS. 1-10, capable of implementing methodsfor alert modification based on a social media activity of a user ofFIGS. 11-12, in accordance with embodiments of the present invention.The computer system 500 may generally comprise a processor 591, an inputdevice 592 coupled to the processor 591, an output device 593 coupled tothe processor 591, and memory devices 594 and 595 each coupled to theprocessor 591. The input device 592, output device 593 and memorydevices 594, 595 may each be coupled to the processor 591 via a bus.Processor 591 may perform computations and control the functions ofcomputer system 500, including executing instructions included in thecomputer code 597 for the tools and programs capable of implementing amethod for alert modification based on a social media activity of a userin the manner prescribed by the embodiments of FIGS. 11-12 using thealert modification system 100 of FIGS. 1-10, wherein the instructions ofthe computer code 597 may be executed by processor 591 via memory device595. The computer code 597 may include software or program instructionsthat may implement one or more algorithms for implementing the methodfor alert modification based on a social media activity of a user, asdescribed in detail above. The processor 591 executes the computer code597. Processor 591 may include a single processing unit, or may bedistributed across one or more processing units in one or more locations(e.g., on a client and server).

The memory device 594 may include input data 596. The input data 596includes any inputs required by the computer code 597. The output device593 displays output from the computer code 597. Either or both memorydevices 594 and 595 may be used as a computer usable storage medium (orprogram storage device) having a computer-readable program embodiedtherein and/or having other data stored therein, wherein thecomputer-readable program comprises the computer code 597. Generally, acomputer program product (or, alternatively, an article of manufacture)of the computer system 500 may comprise said computer usable storagemedium (or said program storage device).

Memory devices 594, 595 include any known computer-readable storagemedium, including those described in detail below. In one embodiment,cache memory elements of memory devices 594, 595 may provide temporarystorage of at least some program code (e.g., computer code 597) in orderto reduce the number of times code must be retrieved from bulk storagewhile instructions of the computer code 597 are executed. Moreover,similar to processor 591, memory devices 594, 595 may reside at a singlephysical location, including one or more types of data storage, or bedistributed across a plurality of physical systems in various forms.Further, memory devices 594, 595 can include data distributed across,for example, a local area network (LAN) or a wide area network (WAN).Further, memory devices 594, 595 may include an operating system (notshown) and may include other systems not shown in FIG. 13.

In some embodiments, the computer system 500 may further be coupled toan Input/output (I/O) interface and a computer data storage unit. An I/Ointerface may include any system for exchanging information to or froman input device 592 or output device 593. The input device 592 may be,inter alia, a keyboard, a mouse, etc. or in some embodiments thetouchscreen of a computing device. The output device 593 may be, interalia, a printer, a plotter, a display device (such as a computerscreen), a magnetic tape, a removable hard disk, a floppy disk, etc. Thememory devices 594 and 595 may be, inter alia, a hard disk, a floppydisk, a magnetic tape, an optical storage such as a compact disc (CD) ora digital video disc (DVD), a dynamic random access memory (DRAM), aread-only memory (ROM), etc. The bus may provide a communication linkbetween each of the components in computer 500, and may include any typeof transmission link, including electrical, optical, wireless, etc.

An I/O interface may allow computer system 500 to store information(e.g., data or program instructions such as program code 597) on andretrieve the information from computer data storage unit (not shown).Computer data storage unit includes a known computer-readable storagemedium, which is described below. In one embodiment, computer datastorage unit may be a non-volatile data storage device, such as amagnetic disk drive (i.e., hard disk drive) or an optical disc drive(e.g., a CD-ROM drive which receives a CD-ROM disk). In otherembodiments, the data storage unit may include a knowledge base or datarepository 125 as shown in FIG. 1.

As will be appreciated by one skilled in the art, in a first embodiment,the present invention may be a method; in a second embodiment, thepresent invention may be a system; and in a third embodiment, thepresent invention may be a computer program product. Any of thecomponents of the embodiments of the present invention can be deployed,managed, serviced, etc. by a service provider that offers to deploy orintegrate computing infrastructure with respect to alert modificationsystems and methods. Thus, an embodiment of the present inventiondiscloses a process for supporting computer infrastructure, where theprocess includes providing at least one support service for at least oneof integrating, hosting, maintaining and deploying computer-readablecode (e.g., program code 597) in a computer system (e.g., computersystem 500) including one or more processor(s) 591, wherein theprocessor(s) carry out instructions contained in the computer code 597causing the computer system to modify alerts based on a type ofnotification. Another embodiment discloses a process for supportingcomputer infrastructure, where the process includes integratingcomputer-readable program code into a computer system 500 including aprocessor.

The step of integrating includes storing the program code in acomputer-readable storage device of the computer system 500 through useof the processor. The program code, upon being executed by theprocessor, implements a method for alert modification based on a socialmedia activity of a user. Thus, the present invention discloses aprocess for supporting, deploying and/or integrating computerinfrastructure, integrating, hosting, maintaining, and deployingcomputer-readable code into the computer system 500, wherein the code incombination with the computer system 500 is capable of performing amethod for alert modification based on a social media activity of auser.

A computer program product of the present invention comprises one ormore computer-readable hardware storage devices having computer-readableprogram code stored therein, said program code containing instructionsexecutable by one or more processors of a computer system to implementthe methods of the present invention.

A computer system of the present invention comprises one or moreprocessors, one or more memories, and one or more computer-readablehardware storage devices, said one or more hardware storage devicescontaining program code executable by the one or more processors via theone or more memories to implement the methods of the present invention.

The present invention may be a system, a method, and/or a computerprogram product at any possible technical detail level of integration.The computer program product may include a computer-readable storagemedium (or media) having computer-readable program instructions thereonfor causing a processor to carry out aspects of the present invention.

The computer-readable storage medium can be a tangible device that canretain and store instructions for use by an instruction executiondevice. The computer-readable storage medium may be, for example, but isnot limited to, an electronic storage device, a magnetic storage device,an optical storage device, an electromagnetic storage device, asemiconductor storage device, or any suitable combination of theforegoing. A non-exhaustive list of more specific examples of thecomputer-readable storage medium includes the following: a portablecomputer diskette, a hard disk, a random access memory (RAM), aread-only memory (ROM), an erasable programmable read-only memory (EPROMor Flash memory), a static random access memory (SRAM), a portablecompact disc read-only memory (CD-ROM), a digital versatile disk (DVD),a memory stick, a floppy disk, a mechanically encoded device such aspunch-cards or raised structures in a groove having instructionsrecorded thereon, and any suitable combination of the foregoing. Acomputer-readable storage medium, as used herein, is not to be construedas being transitory signals per se, such as radio waves or other freelypropagating electromagnetic waves, electromagnetic waves propagatingthrough a waveguide or other transmission media (e.g., light pulsespassing through a fiber-optic cable), or electrical signals transmittedthrough a wire.

Computer-readable program instructions described herein can bedownloaded to respective computing/processing devices from acomputer-readable storage medium or to an external computer or externalstorage device via a network, for example, the Internet, a local areanetwork, a wide area network and/or a wireless network. The network maycomprise copper transmission cables, optical transmission fibers,wireless transmission, routers, firewalls, switches, gateway computersand/or edge servers. A network adapter card or network interface in eachcomputing/processing device receives computer-readable programinstructions from the network and forwards the computer-readable programinstructions for storage in a computer-readable storage medium withinthe respective computing/processing device.

Computer-readable program instructions for carrying out operations ofthe present invention may be assembler instructions,instruction-set-architecture (ISA) instructions, machine instructions,machine-dependent instructions, microcode, firmware instructions,state-setting data, configuration data for integrated circuitry, oreither source code or object code written in any combination of one ormore programming languages, including an object oriented programminglanguage such as Smalltalk, C++, or the like, and procedural programminglanguages, such as the “C” programming language or similar programminglanguages. The computer-readable program instructions may executeentirely on the user's computer, partly on the user's computer, as astand-alone software package, partly on the user's computer and partlyon a remote computer or entirely on the remote computer or server. Inthe latter scenario, the remote computer may be connected to the user'scomputer through any type of network, including a local area network(LAN) or a wide area network (WAN), or the connection may be made to anexternal computer (for example, through the Internet using an InternetService Provider). In some embodiments, electronic circuitry including,for example, programmable logic circuitry, field-programmable gatearrays (FPGA), or programmable logic arrays (PLA) may execute thecomputer-readable program instructions by utilizing state information ofthe computer-readable program instructions to personalize the electroniccircuitry, in order to perform aspects of the present invention.

Aspects of the present invention are described herein with reference toflowchart illustrations and/or block diagrams of methods, apparatus(systems), and computer program products according to embodiments of theinvention. It will be understood that each block of the flowchartillustrations and/or block diagrams, and combinations of blocks in theflowchart illustrations and/or block diagrams, can be implemented bycomputer-readable program instructions.

These computer-readable program instructions may be provided to aprocessor of a general purpose computer, special purpose computer, orother programmable data processing apparatus to produce a machine, suchthat the instructions, which execute via the processor of the computeror other programmable data processing apparatus, create means forimplementing the functions/acts specified in the flowchart and/or blockdiagram block or blocks. These computer-readable program instructionsmay also be stored in a computer-readable storage medium that can directa computer, a programmable data processing apparatus, and/or otherdevices to function in a particular manner, such that thecomputer-readable storage medium having instructions stored thereincomprises an article of manufacture including instructions whichimplement aspects of the function/act specified in the flowchart and/orblock diagram block or blocks.

The computer-readable program instructions may also be loaded onto acomputer, other programmable data processing apparatus, or other deviceto cause a series of operational steps to be performed on the computer,other programmable apparatus or other device to produce acomputer-implemented process, such that the instructions which executeon the computer, other programmable apparatus, or other device implementthe functions/acts specified in the flowchart and/or block diagram blockor blocks.

The flowchart and block diagrams in the Figures illustrate thearchitecture, functionality, and operation of possible implementationsof systems, methods, and computer program products according to variousembodiments of the present invention. In this regard, each block in theflowchart or block diagrams may represent a module, segment, or portionof instructions, which comprises one or more executable instructions forimplementing the specified logical function(s). In some alternativeimplementations, the functions noted in the blocks may occur out of theorder noted in the Figures. For example, two blocks shown in successionmay, in fact, be executed substantially concurrently, or the blocks maysometimes be executed in the reverse order, depending upon thefunctionality involved. It will also be noted that each block of theblock diagrams and/or flowchart illustration, and combinations of blocksin the block diagrams and/or flowchart illustration, can be implementedby special purpose hardware-based systems that perform the specifiedfunctions or acts or carry out combinations of special purpose hardwareand computer instructions.

It is to be understood that although this disclosure includes a detaileddescription on cloud computing, implementation of the teachings recitedherein are not limited to a cloud computing environment. Rather,embodiments of the present invention are capable of being implemented inconjunction with any other type of computing environment now known orlater developed.

Cloud computing is a model of service delivery for enabling convenient,on-demand network access to a shared pool of configurable computingresources (e.g., networks, network bandwidth, servers, processing,memory, storage, applications, virtual machines, and services) that canbe rapidly provisioned and released with minimal management effort orinteraction with a provider of the service. This cloud model may includeat least five characteristics, at least three service models, and atleast four deployment models.

Characteristics are as follows:

On-demand self-service: a cloud consumer can unilaterally provisioncomputing capabilities, such as server time and network storage, asneeded automatically without requiring human interaction with theservice's provider.

Broad network access: capabilities are available over a network andaccessed through standard mechanisms that promote use by heterogeneousthin or thick client platforms (e.g., mobile phones, laptops, and PDAs).

Resource pooling: the provider's computing resources are pooled to servemultiple consumers using a multi-tenant model, with different physicaland virtual resources dynamically assigned and reassigned according todemand. There is a sense of location independence in that the consumergenerally has no control or knowledge over the exact location of theprovided resources but may be able to specify location at a higher levelof abstraction (e.g., country, state, or datacenter).

Rapid elasticity: capabilities can be rapidly and elasticallyprovisioned, in some cases automatically, to quickly scale out andrapidly released to quickly scale in. To the consumer, the capabilitiesavailable for provisioning often appear to be unlimited and can bepurchased in any quantity at any time.

Measured service: cloud systems automatically control and optimizeresource use by leveraging a metering capability at some level ofabstraction appropriate to the type of service (e.g., storage,processing, bandwidth, and active user accounts). Resource usage can bemonitored, controlled, and reported, providing transparency for both theprovider and consumer of the utilized service.

Service Models are as follows:

Software as a Service (SaaS): the capability provided to the consumer isto use the provider's applications running on a cloud infrastructure.The applications are accessible from various client devices through athin client interface such as a web browser (e.g., web-based e-mail).The consumer does not manage or control the underlying cloudinfrastructure including network, servers, operating systems, storage,or even individual application capabilities, with the possible exceptionof limited user-specific application configuration settings.

Platform as a Service (PaaS): the capability provided to the consumer isto deploy onto the cloud infrastructure consumer-created or acquiredapplications created using programming languages and tools supported bythe provider. The consumer does not manage or control the underlyingcloud infrastructure including networks, servers, operating systems, orstorage, but has control over the deployed applications and possiblyapplication hosting environment configurations.

Infrastructure as a Service (IaaS): the capability provided to theconsumer is to provision processing, storage, networks, and otherfundamental computing resources where the consumer is able to deploy andrun arbitrary software, which can include operating systems andapplications. The consumer does not manage or control the underlyingcloud infrastructure but has control over operating systems, storage,deployed applications, and possibly limited control of select networkingcomponents (e.g., host firewalls).

Deployment Models are as follows:

Private cloud: the cloud infrastructure is operated solely for anorganization. It may be managed by the organization or a third party andmay exist on-premises or off-premises.

Community cloud: the cloud infrastructure is shared by severalorganizations and supports a specific community that has shared concerns(e.g., mission, security requirements, policy, and complianceconsiderations). It may be managed by the organizations or a third partyand may exist on-premises or off-premises.

Public cloud: the cloud infrastructure is made available to the generalpublic or a large industry group and is owned by an organization sellingcloud services.

Hybrid cloud: the cloud infrastructure is a composition of two or moreclouds (private, community, or public) that remain unique entities butare bound together by standardized or proprietary technology thatenables data and application portability (e.g., cloud bursting forload-balancing between clouds).

A cloud computing environment is service oriented with a focus onstatelessness, low coupling, modularity, and semantic interoperability.At the heart of cloud computing is an infrastructure that includes anetwork of interconnected nodes.

Referring now to FIG. 14, illustrative cloud computing environment 50 isdepicted. As shown, cloud computing environment 50 includes one or morecloud computing nodes 10 with which local computing devices used bycloud consumers, such as, for example, personal digital assistant (PDA)or cellular telephone 54A, desktop computer 54B, laptop computer 54C,and/or automobile computer system 54N may communicate. Nodes 10 maycommunicate with one another. They may be grouped (not shown) physicallyor virtually, in one or more networks, such as Private, Community,Public, or Hybrid clouds as described hereinabove, or a combinationthereof. This allows cloud computing environment 50 to offerinfrastructure, platforms and/or software as services for which a cloudconsumer does not need to maintain resources on a local computingdevice. It is understood that the types of computing devices 54A, 54B,54C and 54N shown in FIG. 14 are intended to be illustrative only andthat computing nodes 10 and cloud computing environment 50 cancommunicate with any type of computerized device over any type ofnetwork and/or network addressable connection (e.g., using a webbrowser).

Referring now to FIG. 15, a set of functional abstraction layersprovided by cloud computing environment 50 (see FIG. 14) are shown. Itshould be understood in advance that the components, layers, andfunctions shown in FIG. 15 are intended to be illustrative only andembodiments of the invention are not limited thereto. As depicted, thefollowing layers and corresponding functions are provided:

Hardware and software layer 60 includes hardware and softwarecomponents. Examples of hardware components include: mainframes 61; RISC(Reduced Instruction Set Computer) architecture based servers 62;servers 63; blade servers 64; storage devices 65; and networks andnetworking components 66. In some embodiments, software componentsinclude network application server software 67 and database software 68.

Virtualization layer 70 provides an abstraction layer from which thefollowing examples of virtual entities may be provided: virtual servers71; virtual storage 72; virtual networks 73, including virtual privatenetworks; virtual applications and operating systems 74; and virtualclients 75.

In one example, management layer 80 may provide the functions describedbelow. Resource provisioning 81 provides dynamic procurement ofcomputing resources and other resources that are utilized to performtasks within the cloud computing environment. Metering and Pricing 82provide cost tracking as resources are utilized within the cloudcomputing environment, and billing or invoicing for consumption of theseresources. In one example, these resources may include applicationsoftware licenses. Security provides identity verification for cloudconsumers and tasks, as well as protection for data and other resources.User portal 83 provides access to the cloud computing environment forconsumers and system administrators. Service level management 84provides cloud computing resource allocation and management such thatrequired service levels are met. Service Level Agreement (SLA) planningand fulfillment 85 provides pre-arrangement for, and procurement of,cloud computing resources for which a future requirement is anticipatedin accordance with an SLA.

Workloads layer 90 provides examples of functionality for which thecloud computing environment may be utilized. Examples of workloads andfunctions which may be provided from this layer include: mapping andnavigation 91; software development and lifecycle management 92; virtualclassroom education delivery 93; data analytics processing 94;transaction processing 95; and alert modification 96.

The descriptions of the various embodiments of the present inventionhave been presented for purposes of illustration, but are not intendedto be exhaustive or limited to the embodiments disclosed. Manymodifications and variations will be apparent to those of ordinary skillin the art without departing from the scope and spirit of the describedembodiments. The terminology used herein was chosen to best explain theprinciples of the embodiments, the practical application or technicalimprovement over technologies found in the marketplace, or to enableothers of ordinary skill in the art to understand the embodimentsdisclosed herein

What is claimed is:
 1. A method for alert modification based on a socialmedia activity of a user, the method comprising: receiving, by aprocessor of a computing system, an incoming notification message from anotification source positioned within a venue; identifying, by theprocessor, a content of the incoming notification message, in responseto receiving the incoming notification message; analyzing, by theprocessor, the social media activity of the user to determine that thecontent of the incoming notification message is relevant to the socialmedia activity of the user; modifying, by the processor, a default alertpreference based on a relevancy between the incoming notificationmessage and the social media activity of the user so that the user isalerted to the incoming notification message in accordance with amodified alert preference; alerting, by the processor, the user of theincoming notification message in accordance with the modified alertpreference; and wherein analyzing the social media activity includesanalyzing a history of shared social media content of the user for aspecified data range measured from receiving the notification message.2. The method of claim 1, wherein the modified alert preference isdistinguishable from a default alert preference that is used fornotification messages that are determined to not be relevant to thesocial media activity.
 3. The method of claim 1, wherein the modifiedalert preference has a varying time duration, and is selected from thegroup consisting of: a short vibration, a long vibration, the shortvibration and a ringtone, the long vibration and the ringtone, a silentnotification, a flashing notification, the silent notification and theflashing notification, a tone, a color, and a combination thereof. 4.The method of claim 1, wherein the modified alert preference includes achange in volume, a change in font size, a change in font style, such asbold, italics, and underlined font, a change in vibration.
 5. The methodof claim 1, wherein the analyzing further includes determining asentiment and an intention of the social media activity of the user. 6.The method of claim 1, further comprising: repeating, by the processor,the alerting of the notification message when an alert preference ismodified.
 7. A computer system, comprising: a processor; a memory devicecoupled to the processor; and a computer readable storage device coupledto the processor, wherein the storage device contains program codeexecutable by the processor via the memory device to implement a methodfor alert modification based on a social media activity of a user, themethod comprising: receiving, by a processor of a computing system, anincoming notification message from a notification source positionedwithin a venue; identifying, by the processor, a content of the incomingnotification message, in response to receiving the incoming notificationmessage; analyzing, by the processor, the social media activity of theuser to determine that the content of the incoming notification messageis relevant to the social media activity of the user; modifying, by theprocessor, a default alert preference based on a relevancy between theincoming notification message and the social media activity of the userso that the user is alerted to the incoming notification message inaccordance with a modified alert preference; alerting, by the processor,the user of the incoming notification message in accordance with themodified alert preference; and wherein analyzing the social mediaactivity includes analyzing a history of shared social media content ofthe user for a specified data range measured from receiving thenotification message.
 8. The computer system of claim 7, wherein themodified alert, preference is distinguishable from a default alertpreference that is used for notification messages that are determined tonot be relevant to the social media activity.
 9. The computer system ofclaim 7, wherein the modified alert preference has a varying timeduration, and is selected from the group consisting of: a shortvibration, a long vibration, the short vibration and a ringtone, thelong vibration and the ringtone, a silent notification, a flashingnotification, the silent notification and the flashing notification, atone, a color, and a combination thereof.
 10. The computer system ofclaim 7, wherein the modified alert preference includes a change involume, a change in font size, a change in font style, such as bold,italics, and underlined font, a change in vibration.
 11. The computersystem of claim 7, wherein the analyzing further includes determining asentiment and an intention of the social media activity of the user. 12.The computer system of claim 7, further comprising: repeating, by theprocessor, the alerting of the notification message when an alertpreference is modified.
 13. A computer program product, comprising acomputer readable hardware storage device storing a computer readableprogram code, the computer readable program code comprising an algorithmthat when executed by a computer processor of a computing systemimplements a method for alert modification based on a social mediaactivity of a user, the method comprising: receiving, by a processor ofa computing system, an incoming notification message from a notificationsource positioned within a venue; identifying, by the processor, acontent of the incoming notification message, in response to receivingthe incoming notification message; analyzing, by the processor, thesocial media activity of the user to determine that the content of theincoming notification message is relevant to the social media activityof the user; modifying, by the processor, a default alert preferencebased on a relevancy between the incoming notification message and thesocial media activity of the user so that the user is alerted to theincoming notification message in accordance with a modified alertpreference; alerting, by the processor, the user of the incomingnotification message in accordance with the modified alert preference;and wherein analyzing the social media activity includes analyzing ahistory of shared social media content of the user for a specified datarange measured from receiving the notification message.
 14. The computerprogram product of claim 13, wherein the modified alert-preference isdistinguishable from a default alert preference that is used fornotification messages that are determined to not be relevant to thesocial media activity.
 15. The computer program product of claim 13,wherein the modified alert preference has a varying time duration, andis selected from the group consisting of: a short vibration, a longvibration, the short vibration and a ringtone, the long vibration andthe ringtone, a silent notification, a flashing notification, the silentnotification and the flashing notification, a tone, a color, and acombination thereof.
 16. The computer program product of claim 13,wherein the modified alert preference includes a change in volume, achange in font size, a change in font style, such as bold, italics, andunderlined font, a change in vibration.
 17. The computer program productof claim 13, wherein the analyzing further includes determining asentiment and an intention of the social media activity of the user.